CUSTOMER COMMENTS
We know the bus industry
and we know how to satisfy our customers.

"During my 12-year tenure as a Unit Manager of the Contracts Dept. of the Procurement Division at MTA New York City Transit, I eagerly looked forward to visits from Dale.

"He was always willing to furnish technical information on mechanical routines that were unfamiliar to us and I found his information to be totally accurate. He was honest and forthcoming in all of his dealings and I appreciated his careful adherence to Transit's stringent bidding requirements.

"His upbeat personality is an additional plus."

M. Larry Silver,
Manager of Procurement,
MTA New York City Transit
Retired

“Kraftours Corporation has operated in Oklahoma for 43 years and is managed by the Kraft family, which has been involved with the American bus industry since 1915. There are certain suppliers on whom we rely and without whose help our efforts would be considerably more burdensome. The companies represented by Hohler and Associates have provided us priceless assistance in maintaining our fleet of coaches."

“Dale Hohler and his colleagues have always made a determined effort to keep us advised of upcoming specials, new products and changes in services offered by these and other represented firms. This ongoing help allows us to concentrate on keeping our fleet rolling and spend less time searching for parts and suppliers. We are looking forward to many more years of successful business and friendship with Dale and his colleagues.”

Michael A. Kraft
Director of Vehicle Operations
Kraftours Corporation
Tulsa, Oklahoma


Dale Hohler believes that Hohler & Associates is customer oriented to a fault, a claim to which the firm’s supplier partners and many of its customers will attest. The following very accurately presents how Dale feels the customer/supplier dynamic should work:

I am your customer. Satisfy my wants - add personal attention and a friendly touch - and I will become a walking advertisement for your products and services. Ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist as far as you are concerned.

I am sophisticated. Much more so than I was a few years ago. My needs are more complex. I have grown accustomed to better things. I have money to spend. I am an egotist, I am sensitive, I am proud. My ego needs the nourishment of a friendly, personal greeting from you. It is important that you appreciate my business. After all, when I buy your products and services, my money is feeding you.

I am a perfectionist, I want the best I can get for the money I spend. When I criticize your products or service - and I will, to anyone who will listen, when I am dissatisfied - then take heed. The source of my discontent lies in something you or the products you sell have failed to do. Find that source and eliminate it or you will lose my business and that of my friends as well.

I am fickle. Other businessmen continually beckon to me with offers of "more" for my money. To keep my business, you must offer something better than they. I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting you, your products and services above all others.

--- Author Unknown